Today we are thanking moms everywhere for supporting us and always believing in us. Susan, an entrepreneur herself, saw that same spirit in her two daughters Lauren and Chelsea. They are learning from each other’s strengths, and together are opening their very own studio in Manhattan!
Pure Barre: What inspired you to open Pure Barre Upper East Side Second Ave and 65th together?
Chelsea: Coming from a family with strong female role models, I grew up surrounded by hardworking entrepreneurs. I had always known I wanted to do something for myself and eventually leave my corporate job. My sister Lauren approached me and my mom about opening a Pure Barre. I realized there was such a need for a studio in my neighborhood, the Upper East Side, as I was traveling all over Manhattan to take class. This sounded like the perfect fit – there is something so empowering about owning your own business.
Lauren: Like most seniors in college, I was constantly thinking about my future and what I wanted to do after school. Often, my 55 minutes in Pure Barre was the only time I didn’t feel like a job search was taking over my life. I started working as a barre-tender at a local studio, and after a few weeks it started to dawn on me that I didn’t just love the workout – I loved the community that Pure Barre fostered. It was from that point that I knew owning my own studio was a goal of mine.
Susan: I saw the passion my two girls had, their innate talent and ability for hard work. We love doing things together, and I saw the Pure Barre franchise as an opportunity to work together and empower my daughters as independent business owners.
Pure Barre: What is unique about working with your mom/daughter as a co-owner?
Chelsea: There is no one you can trust more than family. We all have our strengths based on our various backgrounds, which helps diversify and balance each other out. In general, we all have the same opinions, and when they rarely differ, we work together to come up with the best solution. It truly is a partnership where everyone pulls their own weight based upon their own assets.
Lauren: Growing up, my sisters and I were very close. Our mom, an independent business owner, always inspired us to strive to be the best and work our hardest. Owning my own business was always something I knew I wanted to do, but growing up I didn’t know what kind of business this would be. When I became obsessed with Pure Barre, I wouldn’t stop talking about it to my family. Finally I approached my mom and sister about opening a studio together. Although not totally convinced at first, they knew there was something special about this workout, otherwise I wouldn’t be constantly talking about it. I convinced them to sign up for the new client special at their local studios. Within that month, they too saw how much Pure Barre has impacted all different aspects of their lives. From that moment, we started pursuing studio ownership.
Susan: Although there is a reciprocal exchange of knowledge and experiences, I am observing each of their personal strengths and intelligence, and learning from them. I feel we truly have become business partners with a common goal of success.
Pure Barre: How do your personalities differ from one another?
Chelsea: Lauren is full of passion and the driving force behind opening the studio. She is very black and white and also very level headed. She teaches me everyday to not sweat the small stuff and out of the three of us, the most easy-going. She has a huge heart and I am always learning from her. My mom is the most emotionally strong of the three of us. She is extremely independent and loves to try new things. She is very good at prioritizing and moving from one thing to another while avoiding getting hung up on things. Her experiences in life and running her own business, (for the past 25 years!) makes her our most trusted confidant. No matter what they say, your mother is always right!
Lauren: Chelsea is the witty sociable one, with a caring, sensitive side. My mom is the strong independent one, who loves to learn and try new things.
Susan: Chelsea has been able to maximize her background in communications, marketing and insight into people. Her understanding of people and outgoing and warm personality ingratiate her to everyone. Her networking skills are superior and her empathy and warmth are apparent at the first encounter. Lauren analyzes a situation and then tries to resolve it in a fair and balanced way. With her accounting degree, she proves to be analytical and practical. Personally, I draw on my experiences as a small business owner, an employer, an eternal student, a healthcare provider, a volunteer for medical missions, a mother and a wife. I share with my girls my insight into why people are the way they are. Walk a mile in their shoes is one of my mantras. This can help when dealing with a difficult person. You can understand that it might not be personal and that they see things from their prism or frame of reference, not yours.
Pure Barre: What do you love most about working with your mom/daughter?
Chelsea: Getting to spend time with them! This dream would not have been possible without the three of us. We all possess different skills and traits, which positively contribute to running a business.
Lauren: Without my sister and mom, it would have been a struggle to open a Pure Barre studio by myself. We all have different and great ideas and we all contribute in different ways. It has been very rewarding working with my mom and sister.
Susan: Since we love to spend time together, why not spend it doing something healthy and hopefully financially rewarding? It is a way to channel and focus our energy together in a productive way. I love watching them taking on leadership roles. I am learning from them!
Pure Barre Upper East Side Second Ave & 65th is coming soon!
Happy Mother’s Day to all of our Pure Barre Moms!