Pure Barre Introduces Pure Barre Platform
Leading Barre Concept Launches New Class Offering Designed to Optimize Cardiovascular Results
SPARTANBURG, S.C., October 26, 2015 –- Pure Barre, the largest and most established barre concept in North America, is pleased to announce the introduction of a new class offering. Pure Barre Platform, a fast-paced class designed to optimize cardiovascular results and increase total body strength, will begin rollout in Pure Barre studios nationwide in November.
Pure Barre Platform combines quick bursts of high intensity, yet low impact, cardio work with periods of lower intensity muscle-sculpting movements. The 55 minutes of high energy, fun and intense interval training at the barre will help burn calories, jumpstart the metabolism and increase overall endurance. Built on the foundation of a traditional Pure Barre class, Pure Barre Platform introduces a “platform” as a new piece of equipment to incorporate larger ranges of motion and cardio sprints, which in turn lead to increased periods of heart rate elevation.
“As the leader in barre fitness, we are excited to expand upon the Pure Barre technique with a proprietary class that stays true to our method while adding a layer of cardio,” said Sloan Evans, chief executive officer at Pure Barre. “Our goal with the introduction of Pure Barre Platform is to help clients continue to grow and achieve even greater results within our space. By complementing the Pure Barre experience with a cardio element, we can best serve the diverse fitness needs of our client base.”
Pure Barre Platform will be added to class schedules around the nation beginning in November and continuing into 2016. For more information and updates on specific studios’ offerings, please visit www.purebarre.com.
About Pure Barre
With more than 300 studios, Pure Barre is the largest, most established barre franchise in North America. Pure Barre classes offer an extremely effective total body workout that lifts your seat, tones your thighs, abs and arms, and burns fat in record-breaking time. With a unique franchise business model, Pure Barre has created an opportunity for fitness enthusiasts to pursue their dreams doing what they love. To help fans bring the lifestyle into their homes, Pure Barre also offers an extensive series of at-home DVDs as well as exercise equipment and apparel.