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The Pure Barre community is supported by a dedicated corporate team

Pure Barre has a talented corporate team focused on a great mission: improving the lives of women nationwide. We repeatedly hear from our clients how Pure Barre has changed not only their bodies, but their lives. It’s these types of stories that motivate and inspire us every day. As the leading barre franchise in the nation, Pure Barre continues to take barre to the next level through innovation of the technique and the promise to deliver a consistent and amazing experience in our studios all over the country. Learn more about the leaders on our corporate team below.

David KeilChief Executive Officer

David Keil Chief Executive Officer Pure Barre

Dave Keil joined Pure Barre in January 2017 and serves as CEO and board member. Prior to joining Pure Barre, Keil was CEO of The Honey Baked Ham Company, LLC where he combined three family-owned entities into a consolidated organization, established a fiduciary board, delivered an integrated strategy, significant cost synergies and accelerated growth. Prior to Honey Baked Ham, Keil spent 10 years each at Frito-Lay, General Mills and Ecolab.  His roles included President of Haagen-Dazs Shoppes, General Manager of Ecolab’s Healthcare business and leading the $8B Ecolab/Nalco integration. He most recently served as an advisor to private equity firms, business owners, multi-unit franchisees and large scale merger integration. Keil served on the board of Honey Baked Ham, Hosanna! Lutheran Church, and several non-profit organizations. He speaks widely on living on purpose, leading transformational change and has taught Mergers & Acquisitions courses at the MBA level. He received a bachelor’s degree in Industrial and Operations Engineering from the University of Michigan, and a master’s degree in Business Administration from the University of Kansas. Dave is married with three grown children.

Carrie Rezabek DorrFounder and Chief Barre Officer

Carrie Dorr

Carrie grew up professionally dancing, performing and choreographing events all over the U.S. She has extensive training in dance, pilates and fitness. After earning a Business degree from Michigan State and a Law Degree from Wayne State, Carrie opened her first studio in Birmingham, MI in 2001 where she developed the Pure Barre workout. Carrie lived like a gypsy as she personally moved all over the country opening Pure Barre locations in different markets and began franchising the concept in July 2009 while living in LA. She has since created an extensive line of DVDs and exercise equipment. Carrie is a member of the Entrepreneur’s Organization as well as being involved with the Summit Series, Renaissance and the Legacy Foundation. She is a guest speaker on entrepreneurship and franchising for the MBA programs at the University of Southern California and the University of Colorado. Carrie is passionate about giving back to the community and launched the Pure Give movement in 2009.  In 2009 while visiting the Pure Barre Denver studio, Carrie was completely caught off guard when she met Frank Dorr. They were married in 2011 and live in Boulder & Vail with their son Luke, two twin girls,  Ruby and Ellie, and two labs, Logan and Moe.

Griff LongChief Operations Officer

Griff Long Chief Operations Officer Pure Barre

Griff Long joined Pure Barre as Chief Operations Officer in 2017. With more than 20 years of global operations experience, he’s worked with Fortune 500 companies such as Hertz and start-ups like Zipcar. He most recently served as Senior Vice President of Operations for SoulCycle, and prior to that was the Vice President of Operations for Equinox. Griff is no stranger to direct P&L management, market planning and analysis, sales and growth strategies, site startup, staffing, leadership development and global expansion strategy. He understands how to gather the voice of the customer and translate them into playbooks, toolkits, and resources to drive operational improvements in studio operations. If that weren’t enough, Griff is also a USAT Triathlon coach, CrossFit coach, and running coach. He's represented Team USA at the world championships and is 7-time IRONMAN finisher including the IRONMAN World Championships in Kona.

Scott BreaultChief Marketing Officer

Scott Breault Chief Marketing Officer Pure Barre

Scott Breault joined Pure Barre as Chief Marketing Officer in February 2017. Prior to joining Pure Barre, Breault was the Head of Marketing for Orangetheory Fitness where he oversaw the marketing strategies that led to exponential growth in both system wide revenues and units. With 12+ years' experience in franchising and more than a decade of experience in the fitness industry, he has a strong focus on brand-building and leading 360 degree, multi-channel marketing campaigns and strategies that drive awareness and growth. Scott has a bachelor’s degree in International Business and Marketing from Eckerd College. He is an avid Yankees and Bruce Springsteen fan and lives in Denver, CO with his wife, Allison and son Mitchell (and another son on the way).

Valerie HudsonVice President of Product & Merchandising

Valerie Hudson VP Product & Merchandising Pure Barre

Valerie Hudson joined Pure Barre in May 2016 as Vice President of Product & Merchandising. Prior to Pure Barre, she was the Global Merchandising Director for Oakley where she led cross-functional product teams from seasonal briefings to product sell-in for all performance activewear categories. She has over 18 years of merchandising experience growing product categories in competitive environments and has worked for world-class brands such as Nike, Lululemon, and Nordstrom. Valerie received her MBA from Loyola University in Chicago. She lives in Denver with her husband and two amazingly adorable French Bulldogs.

John KershChief Development Officer

John Kersh Chief Development Officer Pure Barre

John Kersh joined Pure Barre in 2017 as Chief Development Officer. Prior to that, he was the Vice President of International Franchise Development for Self-Esteem Brands, the franchisor of healthy lifestyle brands Anytime Fitness and Waxing the City. In his eight years with Anytime Fitness, John grew their international footprint from a handful of gyms in Canada to over 1,000 locations in 25 countries. In addition, John spent 12 years working at IHRSA, the fitness industry trade association and three years developing a start-up franchise in Brazil called Citrus Gym. He is a member of the International Committee of the International Franchise Association and holds a Bachelor of Arts in Communications from Michigan State University. John is married with two teenage girls.

Andy WrightChief Financial Officer

Andy Wright

Andy Wright joined the Pure Barre team in 2013 as Chief Financial Officer. In this role he is responsible for planning, implementing, managing and controlling all financial-related activities of the company. This includes direct responsibility for accounting, finance, forecasting, strategic planning, and information technology. Prior to joining Pure Barre, Andy was the Director of Finance and Asset Management for OTO Development, a hospitality company based in South Carolina that has developed and managed over 50 upscale hotels throughout the US. As part of the senior management team, Andy was involved with the development, operations, finances, and corporate strategy across all divisions. Prior to joining OTO, Andy held various consulting positions with IBM Global Services. He is a graduate of the University of Georgia. Andy is married and has three young children.

Julia BarclayDirector of Strategy

Pure Barre Julia Barclay Director of Strategy

Julia Barclay joined Pure Barre as Director of Strategy in August 2016. In her role, she’s responsible for defining Pure Barre’s strategic plan and for identifying and driving new lines of business. With more than 10 years of experience in strategy and finance, she’s worked at McKinsey & Company, PricewaterhouseCoopers, and UBS Investment Bank, advising Fortune 500 clients on their strategic plan, focused primarily on growth. Most recently, Julia drove operations innovation at DaVita Healthcare to support line of business growth. She holds an MBA and MHA from the University of North Carolina–Chapel Hill and a Bachelor’s in Commerce from the University of Virginia. Julia lives in Denver with her husband Hampton and is the proud owner of a beautiful Goldendoodle, Chloe.

Lainie BelitzHead of Franchise Relations

Lainie Belitz Head of Franchise Relations Pure Barre

Lainie Belitz brings with her more than a decade of operations experience, advancing upward through California’s largest personal lines insurance agency. During her time with this Fortune 500 company she served in a variety of capacities, including periods in customer service, sales, operations, and eventually ending tenure as an executive-level project manager. During her last two years Lainie oversaw a multi-million dollar, company-wide strategic initiative to create a paperless agency management system. The further Lainie climbed the corporate ladder the more disconnected she found herself from her love of movement. In 2004, she entered a Pilates Teacher Training Program in Los Angeles and began teaching. Shortly after moving to Colorado Lainie took her first Pure Barre class and was hooked. She loved the workout, how it made her feel and the results she saw and continues to see. Lainie served in the Director of Operations role at Pure Barre since 2010, transitioned into the product and merchandising operations side of the Pure Barre world, and recently served as VP of Corporate Strategy.  Lainie is thrilled to take on this new role as Head of Franchise Relations.

Mike KormelinkVice President, Real Estate, Construction & Design

Mike Kormelink Pure Barre VP Real Estate Construction & Design

Mike Kormelink joined Pure Barre in May 2013. In his role as Vice President of Real Estate Construction, and Design, he leverages a national network of broker and landlord contacts to assist franchisees with identifying a location for their studios. Since joining Pure Barre, he’s helped more than 180 owners find their studio spot. Prior to joining the team, he worked as the Real Estate Manager at Save-A-Lot, focused on growth in the southeastern United States for corporate and licensed stores. Having spent more than 10 years in commercial real estate, he has experience with market planning, site selection, lease/contract negotiating, sales forecasting, and demographic analysis. Mike has a Bachelor’s Degree in Business Administration and Geography from Carthage College, where he was also a four-year member of the football team. He’s a huge fan of an active lifestyle and spends time on the golf course and at the gym (and studio) when he’s not in the office. Mike resides in Charlotte.

Katelyn DiGiorgioDirector of Training & Quality Assurance

Katelyn DiGiorgio Pure Barre Director of Training & Quality Assurance

Katelyn DiGiorgio joined the Pure Barre team in 2010 as a teacher in Denver, CO and began working with the corporate team as a Master Teacher Trainer in 2013. Enthusiastic to help grow the Pure Barre brand and lifestyle, Katelyn moved to San Diego, CA to open and manage a studio. Now based in Denver, CO, she is responsible for the overall development of Pure Barre’s training and quality assurance programs as the Director of Training & Quality Assurance. Prior to joining Pure Barre, Katelyn worked for ADP, a national provider of business outsourcing solutions, as a District Manager responsible for consulting small businesses on technical applications that enhance processes and efficiency. At ADP, Katelyn gained exposure to the inner-workings of small business operations. Katelyn also holds an extensive background in dance and fitness. She earned her ACE Group Fitness Instructor Certification, and taught various types of classes before eventually finding Pure Barre in 2009. Through this experience she developed thorough practice in teaching methods and techniques that provide positive motivation and enthusiasm to help others reach their fitness goals. In her role, Katelyn is excited to share her experience and knowledge of the Pure Barre technique with others in order to help them grow as teachers and inspire clients across the nation.

Jaime WallExecutive Chairwoman

Jamie Wall Pure Barre

Jaime Wall joined the Pure Barre team as an investor in 2012 and currently serves as Executive Chairwoman of the Board. For the past 15 years, she has focused on working with multi-unit/franchise businesses, including boutique fitness concepts and specialty retailers. Jaime is also a Managing Director at private investment firm WJ Partners, LLC where she is responsible for deal sourcing, executing investments, and portfolio management. Prior to joining WJ Partners and Pure Barre, she worked in private equity investments in Charlotte, New York and Atlanta. Jaime holds a B.A. in Economics from Davidson College, a M.B.A. from Harvard Business School, and is a Certified Franchise Executive (CFE). She currently serves on the Board of Directors for Pet Valu and is a Liberty Fellow of the Aspen Institute. Jaime took her first Pure Barre class in May 2012 and hasn't looked back. She currently takes class 4-5 days a week and recently reached her 750 Club milestone. She is married and has a daughter, Rose, and boy/girl twins, Rutledge and Adair.